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University of Wyoming Libraries - Research

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Title information

SRDS [Standard Rate and Data Service] Products

Persistent Url:

http://www-lib.uwyo.edu/utils/permalink.cfm?id=80088

Subjects:

Business (General) / Economics & Finance / Management & Marketing

Coverage:
Updated:
Full Text: Yes
Provider:  Generic
Description:

Marketing reference database that lists consumer magazines, direct marketing lists, local media, newspapers, radio stations, TV and cable. Also includes the annual SRDS Circulation publication compiling and analyzing circulation data for print media, and the Claritas 360 tool for analyzing and reporting on consumer demographic data. On the SRDS platform.


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